2025 Wirtgen SEA Sales & Support Summit Held in Bali

Merusaka Nusa Dua, Bali – May 2025

The Wirtgen Group successfully hosted its Customer Support & Sales Meeting Southeast Asia 2025 at the exclusive Merusaka Nusa Dua resort in Bali, Indonesia. The annual event brought together representatives from across Southeast Asia to discuss strategy, strengthen regional alignment, and reinforce the company’s commitment to customer satisfaction and innovation.

The multi-day conference was professionally coordinated and supported by The Saku Travel, a Bali-based MICE specialist renowned for delivering high-end, culturally immersive corporate events. Acting as the official event partner, The Saku Travel managed the full scope of event logistics, including venue coordination, group transportation, tailored team-building activities, and local hospitality arrangements—ensuring a seamless and enriching experience for all delegates.

Empowering Customer Support and Sales Excellence

Throughout the event, Wirtgen Group executives and regional teams shared insights on market trends, operational improvements, and sales strategies, with a particular emphasis on customer support excellence and cross-border collaboration. Product updates, service innovations, and regional performance reviews provided a solid foundation for planning ahead.

Special breakout sessions allowed technical teams and sales staff to collaborate on region-specific challenges, with a focus on boosting response times, enhancing after-sales service quality, and supporting customer success throughout the equipment lifecycle.

Cultural Touchpoints & Local Excellence with The Saku Travel

One of the highlights of this year’s event was the immersive cultural experience curated by The Saku Travel. In addition to managing all MICE logistics, The Saku Travel designed a bespoke itinerary that blended professional sessions with authentic Balinese experiences—including a welcome ceremony featuring traditional dance, locally inspired cuisine, and a scenic team-building activity along Nusa Dua’s serene coastlines.

The Saku Travel’s understanding of both international event standards and Indonesian hospitality enabled them to deliver a flawlessly executed program, while showcasing Bali’s unique charm and culture. Their hands-on approach, attention to detail, and dedication to service played a key role in making the event not only productive, but truly memorable.